David Gomez is founder and CEO of Bien Pensado, a training business that specializes in ridiculously practical sales training. Before starting Bien Pensado in 2009, David worked in sales and marketing for several multinational companies such as Coca-Cola, DuPont, Varta Rayovac, Avery Dennison, and Latin Group of Advertising.
He has published five books in Spanish: Yellow in 2018, Detalles que Enamoran (It’s the Small Things) in 2017, Bueno, Bonito y Carito (Stop Competing on Price) in 2016, El día que David venció a Goliat (The day David defeated Goliath) in 2014, and Facebook Toolbox in 2011. Three of his books have been translated into English: Yellow, It’s the Small Things and Stop Competing on Price.
David is a sales and marketing trainer for Latin America, Africa, and the Middle East with the American NGO Vital Voices. He holds a bachelor’s degree in business administration with a major in marketing. He is also a consumer behavior specialist, and earned his MBA from Icesi-Tulane University. David was born in Cali, Colombia, in 1970. He is currently living in Bogota with his wife and two children.